How To Increase Engagement on Social Media: 7 easy tips

Updated: Sep 13, 2020

We all want to get that coveted position of having thousands of reactions and hundreds of comments on our posts, but the part no one wants to talk about is how hard it is to get there.

Being on social media doesn’t not mean just posting your thoughts and videos and then waiting for the likes and loves to roll in.

If you want to increase engagement on your own posts, you are going to have to be proactive and engage with other brands and businesses social media posts as well.

Here are 7 ways to comment that will boost the organic growth of your audience.

1. Respond

This is the easiest one. If someone comments on your post - continue the conversation!

Even something as simple as saying “thank you!” to a compliment, goes a long way to showing the commenter that you appreciate their comment.

2. “Yes!? and...”

You liked what they said, take it up a notch by continuing with a relevant link or video to share.

You can keep up this thread for a while as long as it doesn’t start getting spammy.

PRO TIP: Always remember to bring value! Don’t add a comment just to reference yourself or your business.

3. Use GIF’s, images or videos!

Respect the rules of the platform but have fun.

On Facebook and Twitter, you can go all out in the comments with GIFs Bitmoji’s, or any other media that you want to share. But don’t forget to keep the engagement valuable and make sure it’s relevant to the post.

Since LinkedIn is still more of a professional platform, we don’t encourage GIFs in comments, but the occasional emoji is ok 😁

RESOURCE: Want more information on growing your network, read our blog on how to build the best engagement on LinkedIn:

4. Ask a leading question

You can do this in the text of your posts (sometimes this is the CTA) or you can use this in comments on other posts.

If you are asking a leading question in your own post, you want to ask something that will get people to answer with more than just a yes or no. The goal is to start a substantive conversation in the comments.

Try to keep to questions that are relevant to your overall subject, so that you are also gathering information that will be useful to you later.

For example: What’s your favorite movie and why?

The more polarizing your question is, the more likely other people will comment on each other’s posts and then you get a lot of engagement going.

If you are asking a leading question as a comment on someone else’ post, show them that you really paid attention and understood their post and you aren’t just trolling them.

You can ask them to explain in more detail a point in the post or for more information on the general topic.

For example:

5. Tag other people

Use this one with care!

There are so many ways you can tag people in your posts and comments but the tag has to be 100% relevant.

Posting about a recent success that you had, by all means, tag your mentor.

Sharing a post that someone else wrote, definitely tag that person and give them credit.

Saw a great post by a different company, tag your colleagues who can learn from it also.

But if you are trying to sell your product and tag all of your friends, they are just going to get annoyed. Tagging people when it isn’t relevant can actually have a negative impact on your engagement because people will start to see your posts and comments as spam and they will stop reacting and commenting on your posts.

6. Answer questions

Sometimes people ask a further question and the only response they get is a like from the poster. This has happened to all of us.

We are looking for a real answer and a like is not an answer. If the original poster didn’t answer the question, you can jump in there at this point and do it for them.

Don’t be too eager and answer every comment, but if you have the answer and can give real value, do it.

7. Be consistent

If you scrolled right to the bottom, you’ve come to the most important part.

You might not be able to post every day, but you have to be engaging every day. You can decide how much time you want to do – but DO IT.

Every day, even if it’s just for a few minutes.

RESOURCE: For more information on increasing your engagement on social media, check out this video:

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